Posts By: Jack Fitzgerald

Jack Fitzgerald is a New Media expert for Valtech UK, aligned to the Travel & Tourism industry.

What the travel industry can learn from Comet’s demise

What the travel industry can learn from Comet’s demise:
“Inability to compete with online competition” is a lesson for all B2C industries. Consumers are evolving – online and mobile shopping is on the rise, and increased use of social networks for shopping advice all means less time browsing and buying on the high street. Comet ignored this, and paid the price.