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Archive for the “Digital Customer Experience” Category

What the travel industry can learn from Comet’s demise

What the travel industry can learn from Comet’s demise:
“Inability to compete with online competition” is a lesson for all B2C industries. Consumers are evolving – online and mobile shopping is on the rise, and increased use of social networks for shopping advice all means less time browsing and buying on the high street. Comet ignored this, and paid the price.

Are you ready to sell for the Holidays? (through Facebook?)

Likes on Facebook can be monetised easily A Facebook pop-up shop by Valtech, while small and temporary, can raise consumer interest and build awareness. A pop-up shop allows you to create a unique environment to engage your customers and generate more sales by promoting your products through additional channels such as Facebook. A Facebook pop-up [...]

Why you should invest in F-Commerce

In his April 5th post, “Brands Give Facebook F-Commerce an F”, Brian Solis, a principal analyst at Altimeter Group, skilfully summarises the recent hype crash around F-Commerce, in light of recent failures by leading brands such as GAP to take advantage of the new channel. He also accurately attests that F-Commerce is not dying – [...]

Multi-Channel Retailing: An Introduction Interview

  Jonathan Cook, Head of New Media at Valtech was interviewed for the Multi-Channel Retailing Guide (for the full report, click here) by the Retail Customer Experience. Given the explosion in interest within the industry about Facebook as a retail channel, Valtech has injected our experience of building successful Facebook stores and innovating within the [...]

F-Commerce: 3rd Party Applications Vendor Selection Guide

Launching a Facebook Store is simple. As an individual or small business you can build a rudimentary store for free with services like www.facebook.com/payvment. Larger companies and organisations, however, should consider more powerful implementations, primarily to personalise the customer’s experience and drive sales performance. There is little point in bespoke building Facebook store functionality, particularly [...]