Posts Categorized: marketing

Agile Marketing Methodologies IRL

Kanban Board Agile Marketing

I recently saw Ashley Friedlein (eConsultancy CEO) speak at the Adobe Summit this year, and subsequently read his article on Agile Marketing (bit.ly/1oPaHUd). I’ve only been a marketer for just over a year, and I have been using the same Agile practices that he outlines since I began – “this shouldn’t be revolutionary,” I thought… Read more »

5 Best Practice Email Marketing Tips

Castle

E-mail marketing is a powerful, cost-effective and measureable channel for marketers.  An email can add greatly to your campaign and is relatively quick to create compared to other, more on trend, mediums such as infographics and videos.  The beauty of email marketing is that results of your effort can be measured instantly. 1.       It’s all… Read more »