I’m going to be speaking at the eCommerce Expo on the subject of Facebook Commerce on October 11th at London, Olympia – you lucky people My subject is “Simplifying Facebook Commerce” and I’ll be building on Valtech’s recent article published in The Guardian newspaper. The emphasis will be on putting the customer at the heart [...]

Tweet Launching a Facebook Store is simple. As an individual or small business you can build a rudimentary store for free with services like www.facebook.com/payvment. Larger companies and organisations, however, should consider more powerful implementations, primarily to personalise the customer’s experience and drive sales performance. There is little point in bespoke building Facebook store functionality, [...]

Tweet Simplifying Facebook Commerce Strategies” by Jonathan Cook Marketeers have long benefited from harnessing word of mouth recommendation among Facebook’s 700m global users.  The current challenge is to monetise this relationship with people directly. The first wave of business initiatives saw companies use the social network to launch products, reposition brands, recruit brand advocates and [...]