Last week Danny Fontaine and I were lucky enough to attend the Behaviour Day at this years UX London 2013. Speakers included Genevieve Bell (what an amazing life this lady has had!) – Director of Intel’s Interaction and Experience Research group, Peter Merholz – Vice President of Design at Groupon, with afternoon workshops run by trailblazers [...]
E-mail marketing is a powerful, cost-effective and measureable channel for marketers. An email can add greatly to your campaign and is relatively quick to create compared to other, more on trend, mediums such as infographics and videos. The beauty of email marketing is that results of your effort can be measured instantly. 1. It’s all [...]
What the travel industry can learn from Comet’s demise:
“Inability to compete with online competition” is a lesson for all B2C industries. Consumers are evolving – online and mobile shopping is on the rise, and increased use of social networks for shopping advice all means less time browsing and buying on the high street. Comet ignored this, and paid the price.
Likes on Facebook can be monetised easily A Facebook pop-up shop by Valtech, while small and temporary, can raise consumer interest and build awareness. A pop-up shop allows you to create a unique environment to engage your customers and generate more sales by promoting your products through additional channels such as Facebook. A Facebook pop-up [...]
In his April 5th post, “Brands Give Facebook F-Commerce an F”, Brian Solis, a principal analyst at Altimeter Group, skilfully summarises the recent hype crash around F-Commerce, in light of recent failures by leading brands such as GAP to take advantage of the new channel. He also accurately attests that F-Commerce is not dying – [...]
Last Friday I gave a presentation about responsive design in our offices in Aldersgate Street. I should say I “read” a presentation, as my only merit consisted in “importing” from our Swedish branch an excellent set of slides produced by two fellow Valtech consultants: Henrik Ekelöf (@henrikekelof ) and Robert Piirainen (@robertpiira). The [...]
I feel enthused to blog about my current project, which is the first project I’ve ran where we have a dedicated UX expert on the team. For those of you who are not aware of the term UX, it stands for User eXperience. The UX expert will work closely with the customer and business analysts, [...]