Swedish clarity, and responsive design.

Last Friday I gave a presentation about responsive design in our offices in Aldersgate Street.

I should say I “read” a presentation, as my only merit consisted in “importing” from our Swedish branch an excellent set of slides produced by two fellow Valtech consultants: Henrik Ekelöf (@henrikekelof ) and Robert Piirainen (@robertpiira).



The more I get to know my Scandinavian colleagues, the more I convince myself that there is something special about the way in which they think.

Many of us are familiar with the Swedish design style: simple, essential and consistent. Quite likely, that’s simply one of the many facets of an all-encompassing and – to my humble opinion – rather refreshing approach to life.

So, as expected, their set of slides about responsive design could not have been clearer or more concise. Which is quite remarkable, especially considering that “Responsive design” is not even a discipline or a technology, but just a bundle of different techniques and ideas, defining a concept, a new way to create web design.

For those amongst you who never heard about “Responsive design”, it could be described as the process of designing and developing websites which are able to adapt and optimize their layout (and even design) to the entity in which they appear.

Do you remember fluid layouts? Well, this is better. A lot better. 

Of course “planning for flexibility” implies more work from UX specialists, UI developers and web designers, and a closer collaboration between them.

But, as the “dad” of responsive design – Ethan Marcotte – wrote in May 2010: “the web has moved beyond the desktop, and it’s not turning back”. And with more smart phones, tablets, notebooks and interactive TVs being released every month, being flexible is now the only sensible option. 

My presentation was – ça va sans dire – very well received. So I decided to write a few lines to re-iterate that all the credit goes to Henrik and Robert, and to their properly structured brain synapses.

Thank you guys. The ability of “simplifying complication” is a talent I could not appreciate more.


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