Think of a relatively small city, with a few noticeable landmarks such as a church, a castle, etc.
And now think of an urban expansion like the one of Los Angeles with, in all directions, low buildings as far as the eye can see.
This is pretty much what happened to content and content editors, during the last twelve years.
BBC, CNN, and a handful of content giants established in the twentieth century, are like the landmarks of an old city growing at an unbelievable rate.
The low buildings are the millions of web sites available on the internet today, each of them concurring to the amazing growth of the “content suburbia”.
Getting information “straight from the source” is getting incredibly time-consuming. Not only we are flooded with sources, but we need to decide which ones can be considered reliable, and why.
Which site will we visit? Which opinion will we trust?
Curation is King.
To try and make sense of the huge amount of information currently available, we rely more and more on social media. In other words, with count on friends and opinion leaders to distil a sound out of the noise surrounding us. They are the modern-day version of the old “Reader’s digest” (that shows my age, I know…); but friends and opinion leaders face exactly the same problem we do. Simply, there is too much stuff, out there.
For many, it is about getting back to the old, familiar content landmarks they have been knowing for years.
In a World Wide Web made of billions of pages, visibility is everything. And they are making sure of remaining visible.
The BBC, for instance, is undertaking a huge effort to brand consistently all the websites and apps of its constellation, and even the iPlayer will soon change its design to abide to stricter consistency criteria.
In this way, they make sure that the “castle” keeps remaining visible from afar, no matter how much the city grows.
Valtech was invited to the BBC Online Industry on the 4th of May 2012 as a preferred supplier.
For pictures of this event please refer to our Facebook page.