Posts Tagged: F-Commerce

Why you should invest in F-Commerce

In his April 5th post, “Brands Give Facebook F-Commerce an F”, Brian Solis, a principal analyst at Altimeter Group, skilfully summarises the recent hype crash around F-Commerce, in light of recent failures by leading brands such as GAP to take advantage of the new channel. He also accurately attests that F-Commerce is not dying –… Read more »

“Simplifying Facebook Commerce Strategies”

Simplifying Facebook Commerce Strategies” by Jonathan Cook Marketeers have long benefited from harnessing word of mouth recommendation among Facebook’s 700m global users.  The current challenge is to monetise this relationship with people directly. The first wave of business initiatives saw companies use the social network to launch products, reposition brands, recruit brand advocates and to… Read more »